PR Agencies Are Being Considered To Show UP As A Tourist Destination - Nirmal Singh Lotus Green

Nirmal Singh Lotus Green

The Uttar Pradesh government will be hiring a professional PR agency to improve the image of the state and to advertise selected facets like the birthplace of Krishna, the temples of Ayodhya, the ghats of Varanasi. This is also being considered to publicize Ardh Kumbh Mela in 2019 and to broadcast the fact that UP is, in fact, the center of Buddhism in India.

To reach out to various international embassies and tourists from all over the world, the PR agency will be given the responsibility to place advertisements at certain cities and also in international newspapers and television channels. 

Nirmal Singh Lotus Green said that every single advertisement for television will be shot from scratch and will be of international quality. The whole marketing strategy will be altered as far as the proposed report by the government is concerned. The PR agency will be promoting UP as the best and the most preferred destination in the country – there will be a new logo for the state of Uttar Pradesh which will be coupled with a ‘catchy tagline’.

Last year, more than 31000 foreign tourists visited UP. As per the plan of the campaign, the agency will primarily focus on six major circuits and Ardh Kumbh Mela which will be organized in 2019, last year of Modi’s first stint as the Prime Minister of the country. Bundelkhand, Eco-Tourism, Varanasi, Ganga, Lord Krishna’s birthplace and of course, Ramayana will be the major pressing points of the campaign.

Nirmal Singh Lotus Green told us that Ayodhya, Shringhverpur and Chitrakoot will also be put in with the rest of the circuits in the campaign.


As per the recent tourism report released by the government, more than 1.75 crore tourists visited Varanasi, the Ganga front, and around 6.28 lakh tourists and 23 lakh Indians visited the Buddhist circuit last year alone. ‘When without any publicizing techniques so many tourists can come to Uttar Pradesh then investing in a professional team of advertisements and tv commercials makes total sense’, said Nirmal Singh Lotus Green.
Location: India

Comments

Post a Comment

Popular posts from this blog

Gulshan Grover Opens Up About How He Shot The Intimate Scenes Of Boom With Katrina Kaif

Image
Gulshan Grover finally reveals about how he shot the romantic scenes of Boom with Katrina Kaif. While the latter has a great career going right now, she sure didn’t have a great one in the beginning. Her debut film, Boom, which starred Amitabh Bachchan and Gulshan Grover, was a huge failure at the box office. But it’s remembered for the intimate scenes between Gulshan Grover and Katrina Kaif. According to sources at Nirmal Singh Lotus Green , Gulshan shared some anecdotes while shooting the romantic scene with the actress. Sources revealed that Gulshan said that the scenes between Katrina and him would get really awkward with Amitabh Bachchan would also be in the frame. Gulshan wanted to get the scene right so he and Katrina practiced it many times before they gave the shot." Any intimate shot that is done in front of audience or with someone in the frame really gets a little tough for the audience. They need to build in the similar kind of ambience for the scene, but do
Read more

Failing Economy Forcing 70% Of Indian Farmers To Spend More Than They Earn

Image
Nirmal Singh Lotus Green recently wrote an article in which he highlighted how 70% of more than 90 million farming families are spending way more than they actually earn in a month. Debt is one of the primary reasons of more than half of all suicides around the country if the recent studies and research are to be believed. Since 2012, the number of loans that farmers have taken to invest in their farming lands has come down to half and during the same period, additional loans to meet financial and health issues by the farmers have doubled. 65 million farmers who have land holdings of one hectare are spending more than they earn according to the reports of NSSO. And farmers who own more than 10 hectares of land are maintaining a healthy surplus every month. The condition down south is the worst – states like Andhra Pradesh and Tamil Nadu have the highest debt numbers - 93%, and 82% respectively. Among the reasons for farmer suicides in India, indebtedness is pr
Read more

Just Three Months After The Implementation, Government Has Reduced The Rates On 27 Items.

Image
Following the meeting of the GST council, Finance Minister Arun Jaitley has come up with various relief ideas for the people. The major one being the allowance to file tax returns once a quarter instead of filing them every month. This one step will help businessmen, especially the small businessmen. Focusing on providing relief to small and medium enterprises (SMEs) and the exporters from the major changes because of the tech-oriented goods and services tax (GST), the GST council announced various changes in the rules on Friday.  Nirmal Singh Lotus Green says that according to the changes announced by the panel, the tax rates on about 27 products and some services and also requested the panel of the state ministers to think if they could change the 18% GST on air conditioned restaurants and try to lower it. Nirmal Singh Lotus Green said that the council, headed by the Finance Minister has agreed to continue with the two pre- GST era schemes which allows duty- free so
Read more